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Get Your Store in the Fast Lane
Using RFID Guest Recognition
Get Your Store
in the Fast Lane
Using RFID Guest Recognition
Let's Drive

MDL Overview

Technology & Industry Specialists

MyDealerLot™ (MDL), is the retail auto industry’s leader in the application of Radio Frequency Identification (RFID) technologies for Automated Guest Recognition and Vehicle Tracking. This technology enables personalized interactions, improved service operations, increased sales, cycle time analysis and greater retention.

MDL works with the country's top dealerships and integrates to more dealership systems than anyone else.

Watch Video

Mobile Applications

MDL new mobile app is now available for download. It enables even better management of information for Service Advisors and Sales Advisors. Staff is also able to access all key vehicle data and guest events such as car wash, loaner returns, and zonal movements.

Available on the App Store Android App on Google Play Mobile Features

Prime Time MDL Videos

Audi Exchange RFID
MDL's Founder & CEO @ CBT News
The Lexus Experience with RFID



click thumbnails for photo galleries


We have seen the look on people's faces when they see their name with a welcoming message from the store. People love to be recognized. It's a fact, and why the Ritz Carlton has been treating their guests this way for years. First / last name display options and OEM templates make it flexible.

Shared Identity

MDL Partners

What's Up @ MDL

MDL News

Schedule a Demo

To schedule a demo and
for all new customer inquiries:

Phone: 888-MDL-RFID (888-635-7343)
Select Option 2


Schedule a Demo

Contact MDL


30 Mansell Court
Suite 220
Roswell, GA 30076
Phone: 888-MDL-RFID (888-635-7343)
Fax: 925-888-1935

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